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Create a More Colourful Future




We're really excited to tell you about the launch of #50Villages and invite you to get involved. As more and more of us go to see the extraordinary wildlife and coral reefs of Indonesia, this campaign is ever-more significant. These reefs are among the 10%, in the world, most likely to survive past 2050.   

#50Villages stems from a pilot program originally funded by Australia Aid. Carried out by people with over 20 years of experience, they are achieving outstanding impact on people's lives through community development and women's empowerment. 

Home to some of the world's poorest people, conservation of these reefs can only be done by first alleviating poverty. This is the way to make change rapidly and at scale - because unless people can feed themselves, they can't be responsible for world's coral reefs.

These are the questions we asked ourselves before getting involved:

  • How do we create practical change when impacts are happening fast?
  • What role can we all play?
  • What impact can we have on peoples' lives and ultimately the wildlife and environments we all need for the future? 
  • What is our money spent on?
  • How are the outcomes measured?
  • How will things continue long after we stop our support?  

Below is the first in a series of six short messages, which we will send to you once a day, where we go through what we've learnt, how the project works and why we would like you to join us and support #50Villages.




MESSAGE 1 (see below): Why do we give and what should we expect?

2: The Coral Triangle, its people and environment

3: The importance of community empowerment

4: How to create impact that lasts

5: How to create impact at scale

6: The critical role of gender

7: Conservation of wildlife and biodiversity

These are also the reasons why the project has become the the inaugural change partner of World Oceans Day, an event that involves over 2,000 marine-focused organisations worldwide. 

    "50 Villages is your chance to support an initiative that has already been proven to achieve more rapid, measurable and critical social conservation outcomes than most projects we see”,

Patrick O’Callaghan (World Oceans Day, Partnerships & Programs)

So please support #50Villages the best way you can and if you know other people like us, please SHARE THIS INVITATION with them (#forward_to_a_friend#).

Best wishes,  


Simon Mustoe
Founder, Wildiaries 



MESSAGE 1: Why do we give and what should we expect?

Photo, © Juergen Freund,  

If we could solve all the world’s problems today we wouldn’t need charities. Any charity that tells you they can solve a problem is almost certainly overstating ability. 

Businesses can’t profit from feeding the poor, saving wildlife or preserving coral reefs. Charities address problems for which there are no immediate commercial advantages or obvious solution. This doesn't mean there is no solution it just may not have been found yet. 

For this and many other reasons, global donations are increasing and Australians proudly remain in the top 5 nations for charitable giving. 

The exciting thing about giving is you can join an effort and learn (even participate in some cases) from highly-skilled people. We can contribute to things we neither the time, skills or money to do ourselves and make a much greater difference.  

It is about contributing to and even being part of the process to change things for the better.

       "It's one of the extraordinary success stories of the industrial age that [charities have] been able to have such a worldwide impact with relatively few resources. As our choices continue to increase (yes, there's now a long tail of philanthropy), it gets ever more important that we make conscious choices about what to support and how".

Seth Godin, 

Contributing to charity allows us to achieve more value than we could ever dream of doing alone but there is also a reality in how we give and what we expect.

If you have time, this YouTube video with Dan Palotta describes a number of weaknesses in the traditional charity model. It's a sobering listen and while there are different scales and degrees that we each may find acceptable, it's important to understand that how you invest in a charity and what you expect from it, determines the personal impact you can have on the outcomes. In other words, you are part of the journey as a donor and your influence may be more powerful than you have imagined to date. 

When we buy anything, being informed and making the right choice, makes all the difference. We have an expectation and our hope is that we will be pleasantly surprised and not disappointed.  

Over the next few days, we’ll explore some of the concepts that helped us make the choice to support #50Villages and how our influence is essential to the outcomes we can help achieve.

If, as we do, at the end of this you’re convinced then maybe you would like to join us in fundraising for #50Villages.    

Thanks for reading : )





2: The Coral Triangle, its people and environment

3: The importance of community empowerment

4: How to create impact that lasts

5: How to create impact at scale

6: The critical role of gender

7: Conservation of wildlife and biodiversity


are you a business that May like to sponsor the event? download the prospectus here 

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